Vitamin Water Commercial Song

I. Introduction

A. Explanation of what the article is about:

This article explores the role of music in advertising, focusing specifically on the use of music in a Vitamin Water commercial. The aim of this article is to examine how the Vitamin Water commercial song was chosen, the impact it had on the success of the commercial, and its contribution to the overall marketing strategy of Vitamin Water.

B. Brief history of Vitamin Water and its marketing campaigns:

Vitamin Water is a flavored water beverage that was introduced in 2000 by Energy Brands Inc. In 2007, Coca-Cola acquired Energy Brands and began marketing Vitamin Water as a healthier alternative to traditional soft drinks. The brand’s marketing campaigns have been known for their humorous and irreverent tone, often featuring celebrity endorsements and quirky slogans.

Vitamin Water has been successful in marketing itself as a health-conscious brand, with its products containing vitamins and minerals that are meant to supplement a healthy lifestyle. The brand has used a variety of marketing channels to promote its products, including television commercials, social media, and sponsorships of events and athletes.

II. The Role of Music in Advertising

A. Explanation of how music is used in commercials:

Music has been a popular feature of advertising for decades. It is used to capture the attention of viewers, create an emotional connection with a brand, and reinforce the message of a commercial. Music can be used in a variety of ways in a commercial, such as background music, jingles, and popular songs.

B. The effectiveness of music in advertising:

Research has shown that music can significantly impact the effectiveness of an advertisement. Music can increase brand recognition, elicit emotional responses, and create a positive association with a brand. Music can also be used to target specific demographics, such as age groups or cultural backgrounds.

C. The psychological impact of music on consumers:

Music has a powerful effect on the human brain. It can influence our emotions, memories, and decision-making processes. Music has been shown to activate the reward centers of the brain, which can lead to positive associations with a brand. Music can also create a sense of familiarity and comfort, which can increase the likelihood of a consumer choosing a particular brand.

Overall, music is a valuable tool for advertisers to create memorable and effective commercials. The choice of music can greatly impact the success of a commercial, and it is important for advertisers to carefully consider the psychological impact of music on their target audience.

III. The Vitamin Water Commercial Song

A. Overview of the commercial that featured the song:

The Vitamin Water commercial that featured the song was released in 2008. The commercial depicted a man attempting to run a marathon while carrying a large sum of money. The man struggles to run with the money until he is offered a bottle of Vitamin Water, which gives him the energy he needs to finish the race.

B. Description of the song and its style:

The song featured in the commercial is called “The Clapping Song” and was originally recorded by Shirley Ellis in 1965. The song is an upbeat and catchy tune with a distinctive clapping rhythm. The song has been described as a classic example of the “girl group” sound that was popular in the 1960s.

C. Identification of the artist and title of the song:

The artist and title of the song are Shirley Ellis and “The Clapping Song,” respectively.

D. Explanation of how the song was chosen for the commercial:

The choice of “The Clapping Song” for the Vitamin Water commercial was likely based on the song’s upbeat and energetic tone. The lyrics of the song also fit well with the theme of the commercial, which was about overcoming obstacles and achieving goals. Additionally, the song’s catchy rhythm and memorable melody made it a good fit for a commercial.

E. Analysis of how the song fits into the overall marketing strategy of Vitamin Water:

The use of “The Clapping Song” in the Vitamin Water commercial was consistent with the brand’s marketing strategy of using upbeat and fun messaging to promote its products. The song helped to create a positive and energetic image for the brand, and it was likely effective in capturing the attention of viewers. The song also helped to reinforce the idea that Vitamin Water can provide the energy and hydration needed to achieve fitness goals, which was a key message of the commercial.

IV. The Impact of the Vitamin Water Commercial Song

A. Discussion of the song’s popularity and success:

“The Clapping Song” became popular once again after its use in the Vitamin Water commercial. The song was featured in several other commercials and TV shows following its use in the Vitamin Water ad. It also received a surge in streams and downloads on music platforms.

B. Analysis of how the song contributed to the success of the commercial:

The use of “The Clapping Song” in the Vitamin Water commercial likely contributed to the success of the ad. The song’s catchy rhythm and memorable melody drew viewers in and helped to create a positive association with the brand. The upbeat and energetic tone of the song also reinforced the message of the commercial, which was about overcoming obstacles and achieving goals. This likely made the commercial more memorable and effective in promoting the brand and its products.

C. Explanation of how the song impacted the sales of Vitamin Water:

While it is difficult to determine the exact impact of the song on the sales of Vitamin Water, it is likely that the commercial as a whole was successful in promoting the brand and increasing its sales. The use of “The Clapping Song” in the commercial helped to create a positive and memorable image for the brand, which likely contributed to its success in the marketplace.

V. Other Famous Commercial Songs

A. Overview of other famous songs used in commercials:

There have been many famous songs used in commercials over the years. Some examples include:

• “I’d Like to Teach the World to Sing” by The New Seekers, used in a Coca-Cola commercial in 1971
• “Like a Rock” by Bob Seger, used in a Chevrolet truck commercial in the 1990s
• “I Will Always Love You” by Whitney Houston, used in a Diet Coke commercial in 1994
• “I’m Lovin’ It” by Justin Timberlake, used in a McDonald’s commercial in 2003

B. Analysis of the effectiveness of these songs in advertising:

The effectiveness of these songs in advertising varies. Some songs, such as “I’d Like to Teach the World to Sing,” became famous in their own right after being used in commercials. Others, such as “Like a Rock,” helped to create a memorable and emotional connection with the brand. The success of these songs in advertising likely depended on a variety of factors, including the target audience, the message of the commercial, and the context in which the song was used.

C. Comparison of these songs to the Vitamin Water commercial song:

Compared to other famous commercial songs, “The Clapping Song” used in the Vitamin Water commercial was relatively unknown before its use in the ad. However, the song’s catchy rhythm and upbeat tone helped to create a positive and memorable image for the brand. Like other successful commercial songs, “The Clapping Song” helped to create an emotional connection with viewers and reinforce the message of the commercial. Overall, the use of “The Clapping Song” in the Vitamin Water commercial was effective in promoting the brand and its products.

VI. Conclusion

A. Recap of the article’s main points:

In this article, we explored the role of music in advertising and focused specifically on the use of music in a Vitamin Water commercial. We discussed how music is used in commercials, the effectiveness of music in advertising, and the psychological impact of music on consumers. We also provided an overview of the Vitamin Water commercial that featured “The Clapping Song,” identified the artist and title of the song, and analyzed how the song contributed to the overall marketing strategy of Vitamin Water. Finally, we discussed other famous commercial songs and compared them to the Vitamin Water commercial song.

B. Final thoughts on the importance of music in advertising:

Music is an important tool for advertisers to create memorable and effective commercials. The choice of music can greatly impact the success of a commercial, and it is important for advertisers to carefully consider the psychological impact of music on their target audience. Music can create emotional connections, increase brand recognition, and reinforce the message of a commercial.

C. Future implications of the use of music in advertising:

As technology continues to advance, the use of music in advertising is likely to become even more important. New platforms and channels, such as social media and streaming services, provide new opportunities for advertisers to use music to reach their target audience. The use of data and analytics can also help advertisers to better understand the preferences and behavior of their target audience, and make more informed decisions about the use of music in their ads. Overall, the future of music in advertising is likely to be dynamic and innovative.